Carry GOTTA.
Move tin.
Premium-tier mood-led cannabis designed for velocity. Nine moods, three genotypes, five formats — built to move on the shelf and repeat at the register. Launching in New Jersey and Massachusetts.
Built for the
eastern corridor.
Mood-led merchandising
moves more tin.
Strain-first menus push the cognitive load onto your budtender. Mood-led merchandising hands the customer a verb — Focus, Play, Chill — and gets them to a confident pick before they reach the register. That shows up in your basket size and repeat rate.
Fernway, Cann, and Wyld have all proven mood/feel-led merchandising outperforms strain-led merchandising at retail. GOTTA is the most disciplined version of that thesis: nine doors, three genotypes, one frame.
A retail program,
not just a SKU.
When you carry GOTTA, your buying team gets the full pitch — deck, margin model, floor-staff training, batch-level COA access. The materials below are sent on request once we’ve opened a conversation.
NJ wholesale pitch
Full SKU list, case pack, retail price ranges, margin model, and merchandising guidance — tuned for New Jersey shelf economics.
Request the deck →MA wholesale pitch
Mirror of the NJ deck, adapted for Massachusetts shelf economics and the Florent Labs supply chain.
Request the deck →Budtender training
Five-minute mood walkthrough, talking points, terpene cards, shelf talkers, and sample programs for your floor staff.
Request the kit →COA + batch access
Every batch on your floor traces back to a published COA. Total THC, terpene panel, residual solvents, microbiology, Metrc manifest.
Preview the vault →Let’s get
on the shelf.
Send us a note — dispensary, state, role, anything you want us to know. Our wholesale team replies with pricing, terms, and a current SKU sheet for your state.
Start the conversation →